To separate yourself from the competition you have to innovate. Imitation may be one of the greatest forms of flattery, but doing so does not entice users to leave what they currently have. I argued this point in my article, Don’t Make Linux Desktop a Windows Clone, and now it seems Jono does the same.
However, he is saying that the end of the imitation era is here and its now time for innovation. Hopefully he is right.
