Apple crowned most influential brand

Monday, Jan. 31 2005 | Author: Andrew Day

The ability to move 4.5 million iPod in a four month period has impressed many ad executives. So many in fact that Apple now reigns as most influential brand, ousting Google from their top spot. This is no surprise to me; Apple clearly has always been amazing at advertising, but thank God, they are finally getting recognition. For those of you interested, here’s the list of the top brands:

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4 Responses for "Apple crowned most influential brand"

Matt Burris

January 31st, 2005 at 4:29 pm
1

No doubt, Apple has been known for a while for having exceptional marketing flair. Another thing I’d like to see them get kudos in is usability. They put out products that are just so darn intuitive. A lot of people can learn great lessons by practicing what Apple preaches.
norgus

January 31st, 2005 at 4:59 pm
2

Most influential being roughly equal to best at brainwashing ^-^ nice stuff.

While the ipod is nice I don’t feel it offers enough value for the cash (yet) I will probably get to see ipod linux running tomorrow so depending on the features that can add I might be able to look more favourably.
Andrew

January 31st, 2005 at 5:04 pm
3

I’d disagree norgus. Apple does a nice job inserting it self into the culture opposed to many other company who try to insert you into a new culture. (this is what I get for taking mass communication)
cliche

January 31st, 2005 at 5:50 pm
4

Why is this such a big deal? I was stunned when I saw this on Google news this morning, with pretty much all the news outlets covering it. It’s a survey done by a tiny little .com site with a pagerank of 5 for crying out loud. Watch out Reuters: Here comes brandchannel.com!

As a sidenote, this survey has to be flawed. Everyone knows that the world would come to an end without Starbucks.