Apple’s Tipping Point: Macs for the Masses

Thursday, Jan. 13 2005 | Author: Scrivs

Paul Nixon is a design genius. Not only his is site creative, but he can pump out diagrams it seems with the best of them. His latest is a great one showing the bell curve of Apple products and how it effects the different customer segments.

I think he has it right in saying that the Mac Mini and iPod shuffle are the sweet spot for consumers. I now think all companies are keeping a closer eye on Apple.

My only complaint Paul is that you can’t enlarge the image and some of those words are damn near impossible to read. Well, at least it’s pretty.

Share and Enjoy

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5 Responses for "Apple’s Tipping Point: Macs for the Masses"

Michael Slater

January 13th, 2005 at 12:50 pm
1

that link (http://www.nixlog.com/apple/) is dead as far as I can tell.
Scrivs

January 13th, 2005 at 1:01 pm
2

Works for me.
cliche

January 13th, 2005 at 3:47 pm
3

The graph is quite redundant. Could have gotten the same messege accross with a few sentences.

Apple has a range of products for everyone:
photopod and g5 for rich people
normalpod and g4 for people who think they’re stylish
shufflepod and minimac for the mass–who just happen to be really cheap.

And the whole graph and the ’sweet spot’ speech is irrelevant and misleading, because it makes it look like the introduction of shufflepod and the minimac joined Apple’s mp3 and computer market when it fact, the correlation has always been there. Pretty graph with immaterial information: Something my boss demands from me.
paul

January 13th, 2005 at 7:37 pm
4

Paul thanks for the kind words and feedback. Movtivated me to create a larger version here. Later!
Scrivs

January 13th, 2005 at 8:55 pm
5

Awesome job Paul. Fits nicely on my 1600×1200 resolution.

Cheers.