Well after all the rumor and speculation it looks like About.com has found a buyer and it’s the New York Times.
The New York Times Co. on Thursday said it will buy online information portal About.com from publisher Primedia Inc. for $410 million as it works to broaden its online advertising base.
I’m not sold on the fact that the site is worth that much.
Although it’s way too much for the site alone, we don’t know what other assets were part of the deal.
Very true. I guess my network is next. I won’t accept anything less than $500mil.
I read that as 140 million at first and thought that was too high…