Tiger Direct, Inc., computer sales company, is suing Apple Computer, Inc. based on a copyright infringement trademark dispute by using the name Tiger for Apple’s latest Operating System. Tiger Direct claims that they hold trandmarks for ‘Tiger’, ‘TigerDirect’, and ‘TigerSoftware’ and have used these terms in their marketing campaigns since 1987.
Among the complaints that Tiger Direct is making is that Mac OS X Tiger has hurt them in search engine ranking on Google, Yahoo, etc.
I assume you mean trademark complaints, as there’s no copyright involved here.
Thanks. Typo.
Is it possible to hold a trademark for the word ‘Tiger’? It doesn’t seem like it should be.
Nicole, sure, since trademarks only apply to a specific genre. I assume in this case the genre is computer sales or something like that.
What’s curious is that Tiger Direct is still at the top of search results for Tiger, so I’m not quite sure what they’re whining about.
It is possible to copyright, trademark, and patent anything. Just depends on how much you or your daddy have, or who you or your daddy knows; that’s hot.
But as far as TigerDirect against Apple; what do we see happening here? Nothing, you can not trademark the name of an Animal. Perhaps if you pull a couple strings you can have royalties paid to you and your company, but you cannot have exclussive rights to words. And I think with all Apple has tied up into this, if it comes to that; they’ll swing for it, but it isn’t even going to come to that.
TigerDirect is top on Google for “cheap PC parts”, and second for “tiger” (the first being about the cats). Its a really cheap shot at Apple… they filed the lawsuit one day before OSX Tiger ships. This could screw things up a bit.
I wonder who’s really behind TigerDirect.
Who’s behind Tiger Direct? Crooks. Period. The company lies, sells defective products, sends no tracking info, they even change web pages when you catch them overcharging you.
AVOID THEM at all costs. A class-action lawsuit is needed.
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