DoubleClick Warns Against Ad-Blockers

Saturday, Jun. 25 2005 | Author: jeremy

This is just too goo to pass up. Bennie Smith, the privacy chief for online advertising company DoubleClick, is speaking out against tools that block online advertising.

He said if a similar tool could be produced for newspapers, it would not be accepted by consumers.

“You’d go to your local corner shop and buy the daily paper, and you’d have these large holes where the ads were.

“You’d somehow feel like your 25 cents had not gotten full value,” he said.

I think he is failing to realize that when I open my newspaper to read it, I don’t have 50 other newspapers dropping in my lap and advertising viagra and online dating services.

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19 Responses for "DoubleClick Warns Against Ad-Blockers"

Matt Wilcox

June 25th, 2005 at 11:47 am
1

I think he’s living in a dream world. I wouldn’t care a bit if the ads were missing. I don’t buy a paper to read the adverts…
The Wookie

June 25th, 2005 at 11:47 am
2

What a f***tard.
Lissy

June 25th, 2005 at 12:31 pm
3

obviously people who block the ads aren’t going to be clicking on them in the first place anyway.
And those ones that talk scare the frell outta me! I would never buy a newspaper if the ads talked.
trovster

June 25th, 2005 at 1:06 pm
4

Haha, that’s comical. I think he’s missed the point.
Inferior

June 25th, 2005 at 3:21 pm
5

I wouldnt mind ads if it was in my interest, like games, or movies. But ads that i dont want gets annoying.
tech geek chessmaster

June 25th, 2005 at 5:51 pm
6

Everyone here is converying the obvious… it is really pitiful
Matt

June 25th, 2005 at 6:43 pm
7

1. The newspaper wouldn’t have empty holes in it. It would just be a smaller paper.

2. The newspaper wouldn’t cost 25 cents without the ads. It would cost more.

3. I actually wouldn’t mind reading the sports page and not seeing the mandatory stip club ad.
Matt

June 25th, 2005 at 6:46 pm
8

EDIT: strip club ad.
Jason

June 25th, 2005 at 10:00 pm
9

This fellow is comparing apples to oranges. The only reason why popup blockers were invented and have gained considerable popularity, is because of the invasive, crazed attack we have been forced to endure online from advertisers. Newspapers have no such feature (thank God).

If somehow we were bludgened to death by newspaper advertisements in a similarly insidious fashion, I am sure they would lose some business.

Of course, if you do look at a newspaper, there are advertisements all over the place. Maybe it’s all the fact that newspapers have been around forever (along with magazines, billboards, and all other types of *print* media). We have grown up with them, and visually, maybe we just tune out the ads when looking at the paper without even noticing it.

The Internet is still a relatively new thing…perhaps social engineering hasn’t quite taken place yet, for us to ignore ads online…
Wali

June 26th, 2005 at 6:47 pm
10

If everytime you touched (perhaps not even on purpose) the ad it flew out and tried giving you a paper cut, then it’d be a valid comparison.
Paul D

June 26th, 2005 at 7:44 pm
11

The comparison would also be more valid if newspaper ads:
1. Covered up newspaper content and made you touch a tiny x to elminate them.
2. Played offensive music and sound effects.
3. Were bright, garish, and animated.
4. Made reading the paper and turning pages really slow.
5. Left goo all over your hands and clothing that had to be washed out later (analogy: thousands of needless cookies on your hard disk that never expire)

And as others have pointed out, a newspaper with ads blocked wouldn’t have “holes cut out of it”. It would simply have more whitespace or be smaller with fewer pages. No one would complain, certainly.

Clearly, this Doubleclick guy is either the world’s biggest moron, or lying through his teeth. I’m betting the latter.
The Wolf

June 27th, 2005 at 12:39 am
12

Paul, I think you’d find its both, a moron because he actually though people would listen to his lies :)
cliche

June 27th, 2005 at 12:45 am
13

It’s clear that the guy blew things out of proportion, but there’s still an inkling of truth behind his propaganda: We wouldn’t be on this site without ad revenue. Now, I know that some of you will say, ‘but cliche, text ads aren’t as obtrusive as graphic ones!’ I’m not trying to argue with you and I love Google to death, largely because I have a lot invested in them. I know that Doubleclick ads are annoying to say the least. But when you get down to the core, *some* ads are necessary–else, sites like this one will disappear.
Michael

June 28th, 2005 at 11:21 pm
14

Hmmm, I have a question. If webmasters, bloggers, or whoever doesn’t get a commision from their ads, are they going to start including

With new browsers such as Firefox popup blockers are built right in. You can even get an extension called Adblock that can block any ad. Including those ads made with Flash.
With these new ways to block the ads, will webmasters, bloggers, etc, start advertising for companies by blogging about them? Ads are even being spotted in RSS Feeds. Will it ever stop? I doubt it.
Michael

June 28th, 2005 at 11:22 pm
15

Haha, my bad. I started writting my comment then started over. Thats why the top paragraph just stops. Haha.
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August 8th, 2005 at 4:07 pm
16

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17

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Clyde

December 18th, 2006 at 7:44 am
18

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John

December 21st, 2006 at 5:59 pm
19

the problem is not that the advertising is there. the problem is that it is of such poor quality.

A newspaper is laid-out in such a way that the content is intermixed with advertising messages, in some harmonious fashion. (quality of the medium)

A newspaper advertisement is laid-out in such a way to appeal to a particular segment of the market. They spend a lot on writers, graphic artists, photographers, to make the best impact possible (quality of advert.)

When browsing the pages of the NY Times, one doesn’t mind the advertising. Some of it is entertaining, informative, or appeals in some way, but you can take it or leave it.

The same is not true of internet popup advertising. Thus Mr. Smith’s analogy is poor; everyone on this forum agrees. Popup advertising is of minimal relevance and usually very poor quality. It’s easy to understand why most internet users want to block it.

To tell the truth, I might be wrong about all this: I don’t know the current state of popup advertising because my popup blockers seem to work so well.