By 2006, users will be able to recognize sites with mobile-friendly content by the sites domain suffix, “.mobi”.
The new domain name was requested by a group of powerful mobile phone operators and handset makers, which set up a joint venture to encourage companies and Web site designers to create mobile Web pages.
Of course, if you are designing with web standards and properly assigning the CSS media type, then your site could be mobile-ready without the use of a special domain name.
Was .cell just too obvious, or is “mobey” just so cool sounding? At least they didn’t go with .mob …
tim berners-lee doesn’t think adding frivolous tld’s is such a good idea:
http://www.w3.org/DesignIssues/TLD