In the Tokyo subway system you might find a wall filled with Apple iPod Nano’s. No, not real ones, but plastic cutouts that you can remove from the wall and take with you. They are the actual size of the Nano, and are made with a sturdy plastic.

Much to my suprise, I later realised that these cutouts weren’t made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.

Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those “refillers” in action. Hats off to Apple and their wonderful advertising.

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