The executives close to the talks said that at AOL’s request, Google would begin to test various forms of graphical ads, and that it would make the same formats available to other advertisers. Google has started to sell graphical ads for placement on other sites; plans to do so on Google itself were accelerated by the AOL talks, an executive involved in the negotiations said.

I hope Google does not change its advertisements too much any time soon, as their ads are sometimes ugly enough as it is. I hope that Google’s values and way of doing things permiates AOL, and not the other way around.

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