Here’s what search engine optimizers have been telling us all along. A study by Jupiter Research and marketing firm iProspect has determined that most search engine users usually find what they’re looking for at the first page of results. Users would dig down up to the third page at most, before giving up on a search. By that time, they’d either modify the search terms or change search engines altogether.
Personally, I stick to first-page results, and I dig into second or third only about ten percent of the time.
Three pages.. sounds aboug right.
I guess I’m an oddity as usual… I go to about the 20th page or more if I feel that I can still find what I need in exactness. Seems the attention spans are dwindling too much…
It’s also true that search engines have gotten much better. In the old days (when crap like Lycos and AltaVista ruled the world), I used to *have* to click to other pages because the first page results were filled with crap (often with putting a fucking dictionary in meta keywords). Now, I usually find what I need on the first page.
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