It’s not really as if Microsoft is siding with its worst nemesis, like Google, here (“I’m gong to f#@#$g kill Google!” -Ballmer). But it’s sure strange to hear Microsoft siding with a competitor, which was the way some officials seemed to be going over at E3.

Microsoft Corp. sided with rival Nintendo Co. Ltd. on Wednesday in the fight to unseat video game leader Sony Corp., saying many consumers will choose to buy both of their machines for the price of one PlayStation 3.

“Tell me why you would buy a $600 PS3?” Peter Moore, a Microsoft vice president, said in an interview. “People are going to buy two (machines.) They’re going to buy an Xbox and they’re going to buy a Wii … for the price of one PS3.”

Sounds pretty funny for a company that had been accused of getting into monopolistic business practices. However, in the console business, of course, we know Microsoft doesn’t dominate. It’s a whole different ball game.

Well, yes, they dominate–at least for now. Microsoft has 100% of the market share of the “next generation,” in console gaming, due to the simple fact that it released the Xbox 360 way before details on the Sony PlayStation 3 and even the Nintendo Wii (codenamed Revolution). But let’s give it a year, and maybe we’ll see a better picture of how the console market gets to turn out. If Microsoft is lucky, the seeds it had sown with the Xbox–first generation and 360–would bear fruit. And this isn’t only in the gaming scene, as consoles nowadays are also meant to substitute or complement home entertainment systems.

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