News is buzzing like crazy that E3 (Electronics Entertainment Expo) may very well be cancelled. E3 has been one of the most anticipated and renowned tradeshows in the video game business for decades. Doug Lowenstein, president of the ESA (Entertainment Software Association) is expected to render his verdict in the next day or two. At the moment, E3’s future is still pending, though signs don’t look particularly good in its favor.

Supposedly, the reasoning behind E3’s possible termination is the fact that the tradeshow is extremely costly and only open to a select few within the industry (you can’t attend unless you work for a video game magazine or very popular website, etc). Video game publishers don’t believe that they’re getting the proper amount of publicity considering the large quantities of money they pump into the exhibition. Instead, more publishers are looking to smaller, company-exclusive shows where they won’t have to spend as much cash or worry about competition stealing their spotlight.

Whether E3 will really be gone for good is still up in the air. If it does go, there’s a pretty good chance something will come along to fill its shoes.

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