Back in July, it was announced that due to insane costs and supposed lack of media coverage, E3 was indefinately cancelled.

Well, that didn’t last long. A new, more “cost efficient” E3 will be returning in July of 2007. This time around, E3 will be more business-oriented and less like a Vegas stage show, allowing for more intimate discussions between the press and the creators.

ESA boss Doug Lowenstien had this to say:

By combining suite-based meetings with the software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds — the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers.”

So E3 may not be as much “fun” as it used to be, but it’s still around. I wonder what G4 will do for programming next July? If they’re even around that long, anyway.

Source: Game Politics.com

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