This week is turning out to be very interesting for Yahoo! First their CEO resigned, then rumors started to circulate about the possibility of Yahoo! being sold. But it doesn’t look like that will happen just yet, because today they are the ones doing the purchasing.

The site that they purchased will serve as an extension to Yahoo! Sports, as it delivers coverage on college sports. According to the original article, Rivals.com was sold for nearly $100 million.

– Moore describes Rivals as “extremely complementary to Yahoo Sports,” filling a collegiate sports gap. (Yahoo has been licensing content from Rivals.) “It’s about investing in our media leadership…. We’re doubling down on the media businesses [within our company].” As for the price, while he wouldn’t discuss details, when asked about the belief in some parts that $100 million is too much, Moore replied, “That’s always a subjective judgment … You have to make certain assumptions about what the inherent underlying value of the asset is.”

I find it interesting how instead of concentrating on web-startups, Microsoft and Yahoo! seem to focus their efforts on acquiring content websites. While Google completely focuses on delivering new software, or online services. And quite frankly, I think that Google’s moves are working better than Yahoo!’s.

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