Marvel, in an attempt to re-affirm that they’re going to be doing the Hulk right this time had a pretty big showing for The Incredible Hulk at Comi-Con this year, despite having only been filming the movie for 2 weeks. Edward Norton and Liv Tyler both appeared on the Marvel Films panel and discussed the movie, and it was made clear that this was a restart for the Hulk franchise.
They also released the above image showing off a concept of what the Hulk will look like in the film. Frankly, I hope they don’t change it one bit. This looks perfect. That image looks like a Dale Keown image brought to life, and could not fit better for the Hulk.
looks like its right out of the comics :D