Comments on: New Zune Ad – “Float” – Still Weird and Confusing

By: Viewtiful Psion

Viewtiful Psion — Mon, 23 Jul 2007 19:49:02 +0000

I got the concept, every time they shared something (zunes big selling point) they got higher, ae things got better. The more you share the better it gets, atleast according to zune.

By: danny

danny — Sun, 22 Jul 2007 05:34:19 +0000

I found the Zune ADs very intriguing.
I was getting tire of ‘ here is what it does, buy it ! ‘.

I’m surprised to find out some people didn’t like this AD.

Very stylish and intriguing.

By: UnGreat

UnGreat — Fri, 20 Jul 2007 15:07:04 +0000

Wow a Zune gives you the ability to fly, sweet.

By: Thomas Effing

Thomas Effing — Fri, 20 Jul 2007 14:43:39 +0000

ok, i *know* the zune can share stuff, but still that’s a weird and too symbolic way to show it. how’s anyone going to guess what the zune can from an ad like that? (on the ipod silhouettes, at least you saw a very highlighted mp3 player….)

By: Jeremy Steele

Jeremy Steele — Fri, 20 Jul 2007 13:57:07 +0000

Most companies try to hard with their advertising. People want simple things that say “This is what it does, buy it now”, they don’t want these things with abstract ideas that only a genius or an exceptionally crazy person could understand.