Since 1988, Photoshop evolved a lot from a simple program to display graphics, to the full fledged image and graphic editing tool that artists of all forms use nowadays. But that evolution didn’t stop there, and Photoshop went from being just a program to becoming a brand that is, for some, better known than Adobe itself, and some people have started to adopt Photoshop as a verb to refer to a picture that was digitally edited.
As the brand became better known, Adobe seized the opportunity to create a bunch of spin-off programs with the Photoshop brand, so it’s no wonder that they’ve decided to create an icon to associate with the name.
Although I can’t rate neither the logo nor the tagline as anything above average, I’m surprised that they adopted a “balloon”, reminiscent of comic books, as it’s logo, rather than a graphical icon like a paintbrush or even an “eye”.
[Via Adobe Blogs]
looks like a microsofty looking icon and name to me, looks just like SilverLight, and same font and look
SO this balloon logo, why does it have a hole in it?
Well the speech bubble represents communication… the circle and pill shape I think is meant to be a stylised eye.. and the circle and the white space below it is meant to be human shape (the circle is the head)
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Clearly it’s a stylized “P”, but I think it’s ugly. Communication? What does that have to do with a painting program, I mean besides some indirect association like “art is a form of communication”. Also the gel look is years out of date. I’m surprised this is even official.
Photoshop HAS a logo already, which was an eye, which frankly makes a lot more sense than a SPEECH bubble for a program that has absolutely nothing to do with speech.
One more thing:
“…have started to adopt Photoshop as a verb to refer to a picture that was digitally edited.”
That would be an adjective. ;)