Pilot Pens has a new “extra fine” point pen available, and to demonstrate its needle-like size, a Barcelona ad agency came up with this series of adverts that feature LEGO Minifigures. The Minifigs have been inked using the extra fine Pilot pens, and are shown in extreme close-ups so you can see for yourself just how intricate these drawn-on tats are.
It’s a brilliant strategy, as everyone in the world knows the size of a LEGO Minifig, so seeing these complex art pieces drawn on such a small medium demonstrates the size of the pen tip far better than any words could. (Plus, the use of tattooed Minifigs demonstrates a sense of humor, and consumers love anything that doesn’t take itself too seriously.)
The drawings on these LEGO figures are truly amazing. But honestly, I’m downright astonished that The LEGO Group would allow their most iconic toy to be used this way, since they’ve been super-strict in guarding their brand in the past. Six of these tattooed Minifigs have been produced; click through to gander at them all.
“But honestly, I’m downright astonished that The LEGO Group would allow their most iconic toy to be used this way, since they’ve been super-strict in guarding their brand in the past”
especially the “tramp stamp,” LOL…
do you suppose they would’ve done it without consent? where are these ads supposed to run?
peace… love… bdg…
I can’t imagine they’d get away with doing it without consent. Not sure where the ads are running, but the ad agency is in Barcelona, so it’s likely somewhere in Europe. LEGO is based in Denmark.
Nice use of the Pilot Hi-Tec-C gel pen! It is available at JetPens http://www.jetpens.com/index.php/cPath/239_284. Asia has a lot of kanji (Chinese characters) which makes fine point pens are a popular. Hard to believe the -.25 mm Hi-Tec-C is actually NOT the world’s thinnest pen, that would be the 0.18 mm Uni-Ball Signo Bit. But that was a very creative and effective advertising campaign.