Remember those moving photographs that Darice wrote about sometime ago? They were awesome, especially since in some images, you don’t immediate see what the moving aspect is. I chanced upon some moving photographs today, but they are of a different kind. The kind that will want you to head on over to your favorite bar, or even just your fridge, for the bottle of ice cold beer.
Brewer Dogfish Head has a new gluten-free brew – Tweason’ale that is flavored with strawberry and honey. I am not much for flavored beer, but there is something about their marketing campaign – in which these moving images play a large role at this point, I assume – that makes me want to give the Tweason’ale a try.
The guys behind the animated images are Jamie Beck and Kevin Burg, who got in touch with the brewer to pitch a collaboration.1 The result is perhaps one-of-a-kind documentation of how beer – Tweason’ale in particular – is made. From the selection of the fruits to the serving of the drink – it sure made me thirsty! Take a look for yourself.
Here are the guys looking at the strawberries to be used for the ale. I don’t know about you, but ale aside, those strawberries are making me think of some cream and sugar!
The next step is to place the strawberries into the press to get them lovely juices out. I love the detail of the single fruit bouncing off the rim of the barrel.
The next two images show how the strawberries are pressed, with the second image teasing the senses with that rich juice. Then again, at some point, I was reminded of bloodsucking vampires. :S
Now for a big vat of swirling liquid with a touch of honey thrown in. Watch how the guy’s eyes follows the honey.
Finally, the finished product. No one can resist after seeing those bubbles!
And that, folks, is how Tweason’ale is made.