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I’ll come right out and admit it: I’m hopelessly obsessed with The Hunger Games. I started reading Suzanne Collins’ masterful trilogy this year, and found myself unable to stop. Yeah, there’s a love triangle, but it’s the anti-Twilight. Because these teenagers don’t have time for long, emo talks about their feelings. They’re too busy being forced to kill each other for sport.

Hunger Games is set in the futuristic, post-apocalyptic world of Panem, an area situated on what used to be North America, and divided into 12 Districts. The Districts are subservient to a totalitarian Capitol that forces them to send two “Tributes” — a male and female teenager — into these brutal, televised games once a year, as a reminder of a rebellion long ago that went bad.

You probably already know that a movie version of The Hunger Games is currently being filmed (right here in my home state of North Carolina!), with Jennifer Lawrence in the lead role and Gary Ross (Pleasantville, Seabiscuit) directing. A teaser trailer for the movie just debuted at the Video Music Awards on MTV over the weekend, but didn’t really show much. Lionsgate, which is funding the future blockbuster, has launched a viral campaign for the film at thecapitol.pn, and it’s pretty darn cool.

It’s a website as created by the Capitol as a place for Panem residents to get information. Fans of the books can go there and login using Twitter or Facebook, and be assigned a District. (Each District is home to a different industry — like textiles, electronics, or mining.) The more people that login to your assigned District, the sooner you will all receive your District passes. It’s not clear what these passes will get you, though it seems likely it will be deeper access to the Capitol website. (I got assigned to District 3 — Electronics — which I suppose is fitting.)

Can’t wait to see what else Lionsgate comes up with to promote the new movie!