In the continuing next-gen console wars, there’s only been one winner so far. The PlayStation 4 outsold the Xbox One in January 2014 according to data from the National Purchase Diary (NPD Group), and although the NPD Group haven’t been specific about their figures, it’s rumoured that PlayStation 4 sales have been double those of the Xbox One.
The Xbox One has certainly had its issues, stemming from a slightly troubled launch. Although it has genuinely innovative ideas, like Kinect 2.0 and Twitch.tv, the implementation of these has been tricky, with some user feedback and knee-jerk changes giving the perception of a flawed approach from Microsoft. It would seem that releasing a more basic, but highly functional console in the PlayStation 4, has given Sony an early edge.
But the Xbox One is fighting back. With a series of initiatives from Microsoft and some landmark dates coming up, it’s definitely worth keeping an eye on Xbox One developments. In the meantime, here are five ways the Xbox One is looking to topple the PS4′s early dominance.
Dropping the price
In late February, Microsoft finally dropped the price of the Xbox One to $499. The $499 price point also includes a version of the Xbox One’s massive game, Titanfall. Microsoft will be hoping that this pretty compelling package and price point will make a big difference to sales, and the bundling of Titanfall essentially brings the cost of the basic console. The Xbox One Titanfall package is still available to buy from GAME now.
Maintaining their high games sales
Even though Xbox One sales have struggled against the PS4, Microsoft will take heart from the fact that Xbox One games are outselling all others. Their games currently make up 47% of the market, selling over 2.27 million units in January alone. With arguably a better range of new games for their shiny next-gen, Microsoft will believe that there’s the potential to see off the PS4 challenge in the long-term, once pricing and hardware issues are ironed out. With popular games such as LEGO Movie Videogame and Forza Motorsport 5 (available on Amazon) and classics like Rayman Legends, Xbox One proves it can deliver the thrills that gamers are looking for.
In line with this, there are upcoming games that are making Xbox One owners rather excited. There’s The Elder Scrolls Online, which will be released in June. Then there’s Disney Infinity: Marvel Super Heroes, which is due for release in the 3rd quarter of this year. Dragon Age: Inquisition is also due for release in October. The release of these titles is sure to give Xbox One a boost.
Make it widely available
It sounds daft but stock and availability is already playing a key role in the next-gen console battle. It’s still difficult to buy either console on a whim. Xbox One is now widely available, but with the release of Titanfall, stocks may well dry up again. If Microsoft can maintain the supply of consoles through this period, it may well be enough to tip the console war in their favour, as stocks of the PS4 can fluctuate badly while Sony release their console worldwide.
So there’s our round-up of how Xbox One can start properly competing with the PS4. It will be fascinating to see how things develop over the next couple of months.