Adidas Originals has partnered with LUCASFILM Ltd to create, yet again, Star Wars branded sneakers. The Star Wars x adidas Originals is set for a Sping/Summer 2011 release. The Star Wars theme is very obvious in some of the shoes design and less in others. The Select Pack will contain characteristics from an AT-AT Pilot on the El Dorado, the city of Coruscant on the Skyline and Emperor Palpatine on the ZX 8000 and more.
These shoes remind me of the recent story of a little girl who was bullied at school for bringing a Star Wars water bottle. She was bullied because, “Star Wars is for boys only”. This story of course brought major response from Star Wars fans all over the world.
Main message: Star Wars is still very much popular with all ages and genders. These amazing sneakers are proof that Star Wars is ‘in’.
As you can see there are designs for every taste. A very pronounced Star Wars sneaker or a more simple and subdued one.