Dear friends, next time you involve your brand in a social media campaign, you can do well by heeding a simple guideline — make your social media easily apparent on your site. Example: The campaign below relies heavily on social media and thus the prominent listing of grandma’s Twitter and social profiles: On the other hand we have the Samsung Jet site below. OMG! Animation heavy site! And you have Flickr and Twitter located in a not so happy position down bottom. And you;ll come to realize too that the Flickr page is the press area for hi resolution photo downloads. Isn’t that important? And .. it’s going to be Read more »