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	<title>ForeverGeek &#187; Electronic Arts</title>
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		<title>Obama targets gamers</title>
		<link>http://www.forevergeek.com/2008/10/obama_targets_gamers/</link>
		<comments>http://www.forevergeek.com/2008/10/obama_targets_gamers/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 04:44:00 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Electronic Arts]]></category>

		<guid isPermaLink="false">http://forevergeek.com/?p=8151</guid>
		<description><![CDATA[Barack Obama&#8217;s campaign strategists are not leaving a single stone unturned. The presidential hopeful is targetting the gaming community by taking out ads that will be seen in select EA titles. Obama&#8217;s ads began showing up on billboards as well as other ad spots that have dynamic content and that carries other EA titles like Burnout Paradise, Madden &#8217;09, Nascar &#8217;09, NHL &#8217;09, Need for Speed ProStreet, and Skate, among others. Not everyone will be able to see the said ads though. Only gamers from the ten swing states are targeted by Obama&#8217;s campaign strategy.]]></description>
			<content:encoded><![CDATA[<p>Barack Obama&#8217;s campaign strategists are not leaving a single stone unturned. The presidential hopeful is targetting the gaming community by taking out ads that will be seen in select <a href="http://www.ea.com/">EA titles</a>. Obama&#8217;s ads began showing up on billboards as well as other ad spots that have dynamic content and that carries other EA titles like Burnout Paradise, Madden &#8217;09, Nascar &#8217;09, NHL &#8217;09, Need for Speed ProStreet, and Skate, among others.</p>
<p>Not everyone will be able to see the said ads though. Only gamers from the ten swing states are targeted by Obama&#8217;s campaign strategy.</p>
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		<title>EA hit with lawsuit due to Spore DRM</title>
		<link>http://www.forevergeek.com/2008/09/ea_hit_with_lawsuit_due_to_spore_drm/</link>
		<comments>http://www.forevergeek.com/2008/09/ea_hit_with_lawsuit_due_to_spore_drm/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 03:32:58 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Spore]]></category>

		<guid isPermaLink="false">http://forevergeek.com/?p=8013</guid>
		<description><![CDATA[Electronic Arts&#8217; problems with Spore just keeps worsening. After the big uproar over the DRM installed with the game. Spore came with a SecuROM digital rights management software that limited the game install to just three computers before being locked. Because of the negative criticism, EA recently increased the number of installs to five PCs. But one problem still remained. That is, the SecuROM, once installed, cannot be removed. This has led to accusations that it constitutes malware or spyware. Now, EA has to contend with legal woes because of its policy. A class action suit was recently filed at the North District of California Court. The suit claims that]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ea.com">Electronic Arts&#8217;</a> problems with Spore just keeps worsening.</p>
<p>After the big uproar over the DRM installed with the game. Spore came with a SecuROM digital rights management software that limited the game install to just three computers before being locked. Because of the negative criticism, EA recently increased the number of installs to five PCs.</p>
<p>But one problem still remained. That is, the SecuROM, once installed, cannot be removed. This has led to accusations that it constitutes malware or spyware.</p>
<p>Now, EA has to contend with legal woes because of its policy. A class action suit was recently filed at the North District of California Court. The suit claims that EA has violated the California Consumer Legal Remedies Act as well as the Unfair Competition Law by failing to inform the buyers of Spore that installing the game will also install a copy of SecuROM.</p>
<p>EA has not yet issued a statement about the class action suit. But this could potentially hurt EA because Spore is a bestseller and if EA loses, it will have to pay off so many consumers.</p>
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