But what exactly is Gamer Grub? According to the makers, it is the first ever “performance snack formulated especially for gamers.”

Here’s the low down:

• Great tasting flavors
• Handheld packaging
• No keyboard crumbs
• No greasy fingers

Gamer Grub is a great tasting snack mix packed with select vitamins and neurotransmitters supporting fast cognitive performance.

Vitamins, neurotransmitters, and fast cognitive performance? Really now! Do they really think that gamers look for those things in particular when thinking about something munch on while gaming? Now the handheld packaging, I can understand. After all, we need something that is handy. Then again, I can think of countless other snacks that make my mouth water AND that are in handy packaging.

Perhaps the best thing going for Gamer Grub – at least for me – are the last two points: no keyboard crumbs and greasy fingers. But then again, if you are not really particular about crumbs and grease, it does not really matter.

I don’t know, for some reason, I just can’t get into the idea of Gamer Grub. What about you?