L’Oreal recently ran a TV ad campaign in the UK for its new hair care product “INOA”, suggesting that its funkily-named coloration product is altogether better than any existing system. Maybe it is, but to a music-appreciating tech geek, the comparisons fall a little flat. Take a look: (Hopefully that video is still there, though for some reasons advertisers don’t always like the exposure that free YouTube marketing gives them) OK, so “first there was the road map. Now there is the GPS”. Let’s skip for a moment the horrible phrase “the GPS” because that’s not the focus of this rant. Now… “First there was vinyl. Now there is the Read more »
Tag Archives: Marketing
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