It started simply enough that no one noticed a thing. At first, the sentence went as follows, word for word:
“Batman v Superman will be a two hour tracking shot of every DC character crying in the rain.”
Simple and kinda funny but also kinda stupid. But the weird part is, that same sentence started appearing everywhere. Once it was used once on Twitter, if you looked it up with quotes, or even Dawn of Justice itself, you would often find Twitter feeds saying the exact same thing, word for word. Hell, some of the Twitter feeds weren’t even people who spoke English, and suddenly, there on the feed, one perfect sentence of perfect English about how Dawn of Justice was gonna suck ass and be too emo. It started spreading so wide that people began to notice. Holy shit, this is a good ole fashioned smear campaign. The funny thing is, here we are after the dust has settled, and, dammit if Marvel weren’t right as rain, pun intended. It really was just a massive, emo set up for Justice League, and one that everyone walked away from wholly underwhelmed by. So smear campaign or just Marvel, using fans to predict the inevitable? I do believe it was a wee bit of both, to be honest. But there was and is DEFINITELY some shady shit going on with Marvel here.