There have been a few pairs of rolled eyes online today as people discuss Microsoft’s (currently internal only) URL shortening service. It’s not surprising, following Google’s use of the goo.gl domain name, that Microsoft might use something based on its Bing search engine, but while Google keeps it nice, short and from Greenland, Microsoft has gone for the more popular Italian .it TLD and then stuck a longer name on the front. Binged.it Presumably as in “I just Binged it”. The thing is, although Microsoft has partnered with bit.ly (six characters), it has chosen to use a nine character name. Bitly and Google both use six, Facebook’s version fb.me is Read more »