37" HD Ready LCD for less than $900 USD

Byd:Sign, an apparently crazy company has decided to release a huge LCD tv for a ridiculously low price.

They offer a 1000:1 contrast ratio, a 550cd/m2 brightness value, HDMI for 700 EUR (37″) and 560 EUR (32″).

There’s no word about how reliable these screens, or how good the quality is compared to other screens, but still, it’s the only big 3-digit-priced HD LCD I’ve ever seen.