If you were watching the Super Bowl last night, or you were just on the internet, watching it throw a steady stream of new trailers and commercials at you throughout the night, you might want to take a closer look at a certain promo featuring Coca-Cola and a pair of Marvel’s biggest and littlest heroes.
As part of Coke’s new Mini Can promotion, in association with Marvel, the world found out what happens when expert thief Scott Lang (aka Ant-Man) tries to steal a Coke from Bruce Banner (aka the Hulk). In the minute-long clip, Coca-Cola has peppered a number of “easter eggs” throughout the chase, giving fans the opportunity to win a very limited edition set of 6 Coke Mini cans which include artwork depicting just a few of our favorite Avengers: Iron Man, Captain America, Black Widow, The Hulk, Ant-Man, and the Falcon. Sharp-eyed fans will find clues that lead them to social media accounts like Snapchat or Twitter. Here’s the commercial (I keep wanting to call it a trailer) for you to examine CSI-style repeatedly in 1080p HD (seriously, find a computer and a big monitor. A tiny mobile phone screen, no matter how big they’re making them these days, isn’t enough for this scavenger hunt).
And I can already tell you, it works. I’ve already claimed my 6-pack of Coke Mini cans, almost among the first 100 people to follow the clues and sign up. And I’m going to help you out with finding a few of the clues that led me to snag my very limited set (that I hope to get in the mail within the next 8 to 10 weeks). I’m not going to spell everything out for you, but I will give you a few nudges. If you click on the images, you will be taken to a page where you can click on the higher resolution screen captures to get a better view. Or you can just keep replaying the video above over and over as I did.
Our first few seconds of the trailer give us a peek inside Dr Banner’s lab, along with some longitude and latitude values. As far as I can tell, they’re not relevant just yet, but they just might be by the time this event is over. Every day will feature new clues, likely helping fans peek even closer at the commercial, but they could also debut a few new clips in the coming days. Either way, the area these coordinates point to are not in New York City, where Avengers tower is located. Hint: Put yourself in a California state of mind. Could this be the location of an upcoming Coke and Marvel event? If you can figure out the location and want to share it, feel free to comment below.
This fridge likely holds a whole host of clues stuck to the outside of the door. Most likely, one of the papers could be easier to read in the days to come. For now, one note stands out in particular. Nobody said that you had to use JUST the internet to complete these tasks. Kids, ask your parents what those 10 digit numbers mean. They’re not just for texting anymore.
Other than providing an snappetizing clue that will have nearly every teenager reading this holding up their phone to the screen, there’s a fun little callback to the first Avengers film. Notice the shawarma sitting next Chinese takeout box? Yep. Looks like the team has been to that shop more than once after a battle. Or that’s some really old leftovers. Ew.
In this scene, the place you need to look seems to be pretty obvious, so I won’t even hint at it. However, what I will point out to you is a fun little easter egg in the bottom left corner of this image: A man holding a Timely Comics sign. That may mean nothing to most people, but to long-time Marvel Comics fans, they know that to be the previous name of Marvel Comics. Could that be another important clue to take note of in the coming weeks? We shall see…
This clue also seems pretty obvious, so I’m going to just let you figure it out. What I can’t figure out is why Coke would do so much advertising in a single alleyway. If you watch closely, from the moment Ant-Man enters the alley, there isn’t a wall on either side that doesn’t carry the iconic Coca-Cola logo, always in frame when it’s a wide shot on our heroes. Of course, it’s these wide shots that also might provide future clues for more potential winners over the next week.
What You Get
Once you’ve figured out the clues and followed the instructions (hint: get ready to use your Twitter account), you might find yourself the owner of a sweet new six pack of Coke Mini cans featuring your favorite heroes. And in case you weren’t sure, this is the ONLY way for you to pick up these exclusive limited edition cans. They will not be made available for sale at retail. So act now and claim yours!
You can be sure that this all leads up to promote the release of Marvel’s “Captain America: Civil War“, coming this May 2016 around the world.
If you spy any further clues in the commercial that I may have missed, feel free to point them out in the comments below.