9/25/07 - The Biggest Day in Entertainment History
Is there anyone surprised that Halo 3 broke a few records? I haven’t gotten nearly as much time as I’d like with it, but there is zero doubt that it is a phenomenal game.
Xbox 360 Exclusive “Halo 3” Registers Biggest Day in US Entertainment History with $170 Million in Sales
Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”
More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.” Well beyond just a U.S. phenomenon, the launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages.