How can something so simple be so genius?

I’ve never seen a LEGO ad that better represents the spirit of imagination and fun that the famous building blocks embody than this clever series. Displaying the simple slogan, “Make your own story,” these five print ads are laugh-out-loud funny, depicting moments from Star Wars that never happened. (Plus, I’m giving them bonus points for using only Original Trilogy characters.)

The primary colors-filled ads were created by students at the Escola Cuca Advertising School of Brazil. No word on where they’ve been used.

Credit where it’s due: the images were originally posted at Ads of the World, creativity blog Whitezone was the first to find and post them.

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