British Sun newspaper tries to go Web 2.0 before offlining itself

By andy

I find the latest TV advert by British tabloid paper The Sun quite amusing, poking fun at the iPhone and trying to convince us that it’s so much better reading a real printed newspaper than doing so online.

They’ve even picked a voiceover guy who sounds very similar to Apple’s choice.

It’s amusing given that the ultimate owner of The Sun, Rupert Murdoch, wants to delist his newspapers from search engines and charge for content, on top of today’s announcement that NewsNow won’t be displaying links to a load of British newspapers because of the Newspaper Licensing Authority’s pathetic licensing issues.

Seems that “the must have handheld accessory for 2009” (that’s The Sun, by the way) is destined to stay offline.

Sure, you might get an “amazing 26-inch panoramic mat in CMYK” with “photo real 3D graphics”, and allegedly the best in “news” without having to wait for it to download (though you do have to walk to the newsagent), and it’s true that you don’t have to “squint at sports on a tiny screen” (haven’t they heard of laptops and notebooks?), but it’s not convincing me that The Sun is worth the paper it’s printed on.

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Apparently you can “share content with friends” by handing them the paper. Funny, though, that soon you probably won’t be able to legally send a link or a snippet of content to a friend via email or a blog.

The paper is 100% recyclable — though reading your news online means you don’t need paper at all.

So, Sun, you might think you’re ahead of the game with you advertising, but you’re a long way behind when it comes to online trends.

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