Capcom aims to get your blood for Resident Evil 5

By Mel


I just have to commend Capcom for thinking up of a great marketing strategy for Resident Evil 5 that actually also helps people.

Capcom recently partnered with the American Red Cross to drum up publicity for the hotly anticipated Resident Evil 5, which will be released on March 13. And the campaign? Capcom will fund a blood drive with the help of Red Cross.

The Capcom / Resident Evil 5 blood drive will be held at the World of Wonder Gallery located in Hollywood California. The whole day event sounds like fun. People who donate their blood during the event will get a chance to win prizes that includes several limited edition Resident Evil 5 Blood Drive collectors items like posters, bumper stickers and buttons along with, predictably, copies of the Resident Evil 5 game.

Capcom will also be raffling off limited edition red Xbox 360 Elite gaming consoles that are bundled with the Resident Evil 5 game. Interested to join in the blood drive? Just visit the Red Cross web site for details.

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