CH-DVD - a Third HD-DVD standard

Because 2 standards wasn’t enough for China, here comes CH-DVD. Engadget has the full details.

From the article:

The Optical Memory National Engineering Research Center has announced CH-DVD, a high definition DVD standard based on the DVD Forum’s HD DVD, but with additional Chinese-owned technology tacked on. This additional technology takes the form of advanced copy protection designed to prevent the spread of pirated content. A new foundation called the China High Definition DVD Industry Association will be promoting the format, with the aim of launching a hardware player in 2008, and getting content producers on board before that.

If there is one thing that I don’t think ANYONE – not China, not the US, not Mars, needs, it’s ANOTHER HD format. Especially one that is simply more stuff tacked on to the established HD-DVD format. To me, I can’t see what the point of this is, or why anyone would think it’s going to be successful.

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