Darth Vader Does Volkswagen

Or maybe that should be the other way around – Volkswagen does Darth Vader. Whichever sequence you prefer, you won’t be able to help but chuckle as you watch the latest commercial from Volkswagen. I am no advertising expert, but I think I am not totally off the mark if I say that the auto makers are targeting families and geeks with the 2012 Volkswagen Passat.

How can one not want to see a commercial that features a kid with Star Wars music in the background? In this commercial, you will see a teeny weeny Darth Vader trying to use the Force – unsuccessfully, of course. The dog just ignores him. The doll sits lifeless, as it is supposed to. He can’t even muster enough of the Force to gulp a sandwich down while keeping his headpiece on.

Enter the Volkswagen Passat – literally. I won’t be a party pooper and tell you what happens, but it really is a no brainer. Here’s the video to keep you distracted from the mundaneness of your life for a minute.

You have to admit it – if you break the ad down and try to be logical about it, the whole thing is kind of silly. Then again, ads are meant to be silly, aren’t they? Come on now, how can you NOT like a mini Darth Vader? I am sure we all have tried to use the Force at least once – and I am not talking about the time when we were but kids. ;)

Volkswagen scores a point with this ad, I reckon.

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