DoubleClick Warns Against Ad-Blockers

This is just too goo to pass up. Bennie Smith, the privacy chief for online advertising company DoubleClick, is speaking out against tools that block online advertising.

He said if a similar tool could be produced for newspapers, it would not be accepted by consumers.

“You’d go to your local corner shop and buy the daily paper, and you’d have these large holes where the ads were.

“You’d somehow feel like your 25 cents had not gotten full value,” he said.

I think he is failing to realize that when I open my newspaper to read it, I don’t have 50 other newspapers dropping in my lap and advertising viagra and online dating services.

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