Ford "gets" the issue of tangled iPhone headphone cables, advertises Bluetooth

By andy

Some ads drive me completely nuts, but I think this one for Ford is quite clever.

It displays 15 common knots, but instead of using rope it uses various bits of iPhone cabling, including the headphones, dock and USB connectors.

Are you a lucky person who has never had a pair of headphones tie themselves up in knots? It tends not to happen with more expensive headphones with slightly thicker wires, but smaller earbuds and thinner wires always seem to get caught up in themselves, no matter how carefully they’re put away.

Ford’s point is that Bluetooth comes with every new Ford car. While this isn’t Ford’s only ad, it’s interesting that the influence of the iPod is so strong that it has deemed it worthwhile to make a point of it.

I rarely use my original iPhone buds any more, and I’ve got one of those little clips that you can wrap the wire around to stop it getting tied up. I don’t recall my cabling ever getting tied up quite as neatly or as identifiably as the pics in the ad.

Via

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