Get fastfood faster
Today I decided to sin food wise. I had not gone to the supermarket and was not in the mood to cook so fastfood it was. I went to McDonalds after months without eating there and was surprised to find out that they now have self ordering.
Ordering food at McDonalds was always a pain, they hire mostly teenagers to work there and they are droned to ask what you want for everything. I always know what I want, so I will start by saying which menu I want, which size, with which drink, which sauce and if it is to go or not. And 97% of the times they don’t listen and start asking everything I just told them.
So today when I saw those self ordering computers I went right away to one of them to place my order. I chose my menu, size, drink and sauce, paid with my bank card and got a receipt. Then I went to the pick up counter with my order number. There where two employers handling the counter and I saw they had a bit difficulty keeping up even though there was only three people standing there including me. But even so I was in and out of there in seven minutes.
Photo taken with my iPhone
There where also employers around the self ordering computers to help out. The interface is pretty simple and not unfamiliar considering the railway uses self service computers to buy tickets. But then there are always people who don’t find it easy to use.
A combination of counter ordering and self ordering could ease the upheaval during peak times. McDonalds exists for years, has the same food for years and yet you find people waiting till it’s their turn to start deciding what they want. I once had guy in front of me ask to see the difference between a medium and large fries.
McDonalds is the biggest fastfood franchise in the Netherlands and it’s always busy. Implementing a self ordering system is the best improvement I have seen so far here. Now if the supermarket in my neighborhood could start using a self check out service, that would save me time.