Grab yourself a car-created font: IQ Font

I sometimes wonder what processes font designers go through to develop a new font. I bet not many do it this way:

Teaming up with Toyota Belgium, two typographers used the Toyota iQ car to drive out each letter, digit and piece of punctuation.

Attaching four colored dots to the roof of the car, these were tracked by a computer and created in Open Frameworks.

Watch the video of the font’s creation here, and go grab the font from iqfont.com.

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.