Oh, Microsoft. You and your oddball marketing campaigns.
The latest is this website called Halo Living Monument, where you can add a photo of your own to a 3D model of the Master Chief. The idea is to give fans the chance to pay tribute to the character and game (and console) that gave them so many hours of love, across four FPS games. In conjunction with Halo: Anniversary, releasing tomorrow, Halo Living Monument is supposedly a way to commemorate the 10th anniversary of the franchise.
I’m not sure what the ultimate point is, here. Are they going to manufacture figurine versions of the final mosaic-covered Master Chief? Does it give you some kind of in-game bragging rights if your photo is chosen for inclusion? I don’t get it, though I do see some nifty nostalgic pictures like the one at right, and some cool fan art. But the majority of images appear to be gamer guys mugging as if for their high school yearbook, with no reference to Halo visible. Why, people, why? (I’m happy to report there’s a minimum of half-naked weirdos among these pics.)
If you feel the need, you can add your own image by clicking the link above. But do the world a favor and make sure it’s actually Halo-related.