Insert Ads into Podcasts with Fruitcast

By Dave

Just like Google’s Adsense can add advertisements to your website in hopes of making you money, you can now add advertisements to your podcast with Fruitcast.

What is Fruitcast?

Fruitcast automates the process of inserting ads into podcasts. We download a podcast’s MP3 audio files, add the advertisements on the fly, and then send them to the podcast’s subscribers. Each time a podcast episode is downloaded, the advertiser is charged a certain amount, and a significant portion of that amount is credited to the podcaster.

Let’s walk through a hypothetical scenario of how things might work once it gets rolling:

Joe has a podcast. He records a new 15-minute episode every 3 days or so. He’s a funny guy, and his podcast is quickly becoming popular. He’s currently got about 500 listeners per episode.

Because Joe loves sports, a number of sports advertisers have expressed interest in his show. After they bid for priority coverage on Joe’s podcast, his average revenue per download (with ads at the beginning and end of each episode) comes to about $0.10.

Doesn’t sound like much, does it? But consider this: $0.10 per episode Ã? 500 listeners Ã? 10 episodes per month Ã? 12 months in a year = $6,000 annually, for spending a few hours a month on something he loves doing anyway.

(Your mileage may vary, of course.)

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