It's official: Dell is acquiring Alienware

It’s been running the rumour mills for several weeks now, with Dell officials even downplaying–and even outright denying–the news that the top PC seller is acquiring Alienware, creator of high-performance systems. Now it’s official, with Dell’s announcement of the buy-in.

Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell.

“Alienware’s products are an excellent complement to Dell’s own line of high-performance computers designed for gaming, enthusiast and media content customers. In addition to offering high-quality, high-performance products, Alienware has tremendous brand appeal with consumers and creative business professionals,” said Michael Dell, chairman.

No information on financial matters is being disclosed at this point.

The implications of the acquisition, of course, are Dell’s use of AMD chips (which was a big issue mid last year, when Intel threatened to pull out of supply agreements if Dell continued marketing AMD units), and its entry into the high-end market, in which Alienware has gained renown.

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