LEGO's New Game Experiment

Meet George. George is made of LEGO bricks, and lives an interesting life (which you can follow on Facebook) for a little toy guy. He’s also the central character of an intriguing new game from LEGO called Life of George, which marries physical brick building with a digital game on Apple iOS devices.

When you buy LEGO Life of George (it will retail for $29.99), you get a special gridded play mat and a kit of 144 LEGO bricks. Pair this package with a free iOS app, and you’ve got one of the most unique uses of augmented reality yet. Here’s how it works.

LEGO Life of George

The iOS app shows you a LEGO creation that can be built with the bricks included in your kit. Then it starts a countdown timer, and you have until it reaches zero to build what you see on the screen. Once you’re finished, place your creation on the play mat and use your iPhone or iPad’s built-in camera to take a picture. The app works with the grid on the mat thanks to a patent-pending “brick recognition software” to see if you succeeded. You get points based on how accurate your creation is and how quickly you assembled it. Two players can pass the iDevice back and forth to take turns, and the player with the best score wins.

There are 12 levels to play through comprised of 10 LEGO models each, with two game modes (novice and expert) to challenge players. The game is built around George’s adventures, and the LEGO creations players are challenged to build are based on items seen in George’s photo album.

The game also comes with a creation mode where you can design and build your own LEGO models, and then capture it to add it to the app’s virtual scrapbook.

LEGO Life of George will be available to buy exclusively in LEGO Retail Stores and at beginning Saturday, October 1st.

LEGO Life of George

LEGO Life of George

LEGO Life of George

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Robin Parrish

Unathletic, uncoordinated tall man with endless creativity stampeding through his overactive brain. Comes with beard, wife, and two miniature humans. Novelist. General blogger and main Gaming Geek for ForeverGeek. Lead Blogger, Apple Gazette.

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