Retro arcade gum
Topps, the company famous for their baseball cards, released in 1983 a series of awesome “Video Arcade Gum’. The boxes were shaped like video arcade games.
If these were still available they would be on the shelves among the Pockies, Wispas and Pot Noodles in the indie coffeeshop I _also_ manage.
Via Jason Liebig who does an awesome job archiving pictures 80s packages on his Flickr.