Should Cisco kill the Linksys brand?

By Dave

Seems like Cisco is trying to decide of the Linksys brand will continue. Oddly enough, I find myself having more trust in the Linksys brand products than most other consumer level products because my friends have said good things about them. Cisco makes me think big business, and expensive.

Here are some details from the post on GigaOM:

Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? Cisco bought Linksys a couple of years ago for $500 million, and it has been a good addition to the portfolio, expanding Cisco’s reach into consumer, SOHO and small and medium sized business markets. (Read: Cisco’s born again consumerism.)

CEO John Chambers has expressed his wishes many times to phase out Linksys brand, and just consolidate everything under the Cisco moniker.

What do you think, should they keep the Linksys brand?

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