Dear friends, next time you involve your brand in a social media campaign, you can do well by heeding a simple guideline — make your social media easily apparent on your site.
The campaign below relies heavily on social media and thus the prominent listing of grandma’s Twitter and social profiles:
On the other hand we have the Samsung Jet site below.
OMG! Animation heavy site! And you have Flickr and Twitter located in a not so happy position down bottom. And you;ll come to realize too that the Flickr page is the press area for hi resolution photo downloads. Isn’t that important? And .. it’s going to be really hard to StumbleUpon something that’s located at the very bottom of your page.