Sony and CBS unveil 3D consumer research centre

By andy

As consumers get their heads around all things high definition, the next big thing is 3D TV.

We already know that a number of consumer electronics companies and broadcasters are pushing full steam ahead with plans to launch hardware and programming in 3D, and now Sony and CBS have partnered to open up a 3D Consumer Research Centre.

Located in the CBS Television City research facility at the MGM Grand Hotel and Casino in Las Vegas, it’s designed to be “a dedicated resource devoted to studying 3D in all its forms”. That’s according to Sony Electronics’ executive VP and CMO, Mike Fasulo.

Created in two zones, one section will focus on 3D theatrical entertainment while the other concentrates on 3D home entertainment.

Visitors will be able to see the latest 3D cinema releases coming up, as well as explore the latest hardware such as HDTVs, PS3 and 3D Blu-ray and learning about new launches such as ESPN 3D.

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Obviously, you’d expect the facility to be highly Sony focused, though there’s also support from RealD, a company providing advanced 3D filters and eyewear.

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