Sony Walkman goes Shuffle

Sony enters the low-end portable music player market with its latest E-series Walkman-branded players.

With a starting price at approximately US$ 180, the new E-series will sport a one-liner OLED screen, 512MB, 1GB or 2GB storage sizes, and will come in five colors (none of them white). Don’t count on this new Walkman eating up a significant chunk of the iPod Shuffle’s market, though, for the fundamental reason that it’s not an iPod!

[via ATRAC life]