When major labels take over a branch of science fiction, the end result can be described as an epiphany of sorts for the uninitiated. Geeks can now roam the earth more freely taking advantage of the fact that their little cult has been carved out and brought into the mainstream.
Take Adidas. Out this 2010, Adidas Originals will feature a special Star Wars apparel collection highlighted by the Storm Trooper / Vader footwear for the guys and, well … Princess Leia rubber shoes highly inspired by the slave girl outfit.
Manufacturers are fragmented to complete the whole picture. So you have Adidas for the boots, Marc Ecko for the hoodies (see above hoodie for the Clone Trooper), and who knows, perhaps we’ll have North Face or Columbia designing Storm Trooper pants in the coming months.
So what happened to Star Trek? Well, I wouldn’t be surprised if we see some co-branding competition in the same way that ASUS owned the Lamborghini and ACER owned the Ferrari laptop tie ups. Paging Nike?
The Ecko hoodies go between USD $59 to USD $199 (the most expensive is the Rebel Pilot hoodie because it actually holds a tinted visor for the “helmet”). No official prices have been announced for the Star Wars Adidas Originals. Boo — this would have been epic for the holidays.